April
20
2020
An Encouraging Design - Designing A Readable Site
The first step towards getting people to read the copy on your site is this: don't annoy them with your site design. Aside from specifically content-related concerns, you should make sure that all the rules of a well-designed site apply. Your design should never detract from the content of your ...
April
20
2020
Write For The Web - Designing A Readable Site
Once you've built a site which will encourage your visitors to read what you have to say, you need to check that your copy itself is likely to hook readers and keep them hooked. You will never achieve a situation where every visitor reads every article from beginning to end, but you can at least...
April
20
2020
Content - Keeping Your Visitors Attention
Research shows that, when web page visitors arrive at your website, they assess it in just a few seconds. If they don't see what they're looking for straight away, or the way to get it, it's likely that they'll click away to one of the millions of other websites available to them thr...
April
20
2020
Text - Keeping Your Visitors Attention
How you present your content is also extremely important. Ensure that your visitors will be able to enjoy your writing without being frustrated by the way in which it is displayed. The text of your whole website should be in a readable font (sans-serif fonts look best on-screen) and a decent size...
April
20
2020
Design & Navigation - Keeping Your Visitors Attention
Your website should have a clean, simple and uncluttered design if you want to help visitors to spot quickly the information or service that they need. Navigation should be made as intuitive as possible. Don't pester your visitors with unnecessary or generic images. Use only a few graphics wh...